Analysis

CRM analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. 

As websites have added a new and often faster way to interact with customers, the opportunity and the need to turn data collected about customers into useful information has become generally apparent. 

Data collection and analysis must be considered as a continuing and iterative process. Dot Internet Ltd. will compile a tailor-made schedule for your company that analyses the relations between your data.

For example:

• User management, such as dealers versus direct customers. 
• Internet database development. Your existing software systems can be extended to a web database that holds certain data that you wish to make publically available for your customers, such as a product catalog, secure information, online orders etc. 
• Personalization software, e.g. personal marketing. 
• Predictive modelling, e.g. comparing various product development plans in terms of likely future success given the customer knowledge base. 
• Timetabling, e.g. working schedules, customer contacts. 
• Statistics, e.g. turnover, profit, costs, ... 
• Log scan analysis, e.g. visitors of your online database. 

Structural analysis - for Kölgen & Laenen BVBA

Flow chart - for Gallia BVBA

Benefits of CRM analytics lead not only to better and more productive customer relations in terms of sales and service but also to improvement in supply chain management (lower inventory and speedier delivery) and thus lower costs and more competitive pricing. 

One of the major challenges implicit in CRM analytics is how to integrate the analytical software with existing legacy systems as well as with other new systems.